Saturday 17 October 2015

Using Motorsport Technologies, Inc. in Houston as a Model for Start-ups

Motorsport Technologies, Inc. was founded in Houston by two young entrepreneurs who had little more than educational backgrounds in business management and passion for performance cars.

Jayson Cohen and David Coates started Motorsport because they loved fast cars and they thought they could provide the necessary service options to keep them running for performance car owners in Houston and beyond. In their work in the founding and running of Motorsport Technologies, they exemplified three keys to success for all entrepreneurs: 

·         Learn every day. Coates and Cohen had experience working on performance cars before they started Motorsport. They wanted to start the business in the first place because they loved performance cars and they wanted to help people keep their performance cars running reliably. However, they had to learn about how to properly care for performance cars during their time running Motorsport Technologies. They both made a commitment to learn as much as they could every day.

·         Don’t give up. When Cohen and Coates decided to close Motorsport in 2008 to pursue other ventures, they didn’t see it as giving up. They only wanted to see what else was available to them and what other dreams they could accomplish. Sure enough, they reopened the business in 2015 to continue to provide excellent service and parts.

·         Network down, up, and horizontally. Motorsport needed help from many sources to stay viable, especially in the early days. Cohen and Coates made connections with all kinds of partners in the mechanical and performance car industry, no matter what level the individuals were on. 

Motorsport Technologies Houston , Inc. re-opened in Houston in 2015.